TL;DR

  • Loom's free tier in 2026 is still capped at 25 videos and 5 minutes per clip. Past that, you pay or you delete.
  • Clipy is free forever, no clip limit, no length cap, no watermark, and viewers don't need an account to watch.
  • Loom is the polished enterprise pick after the Atlassian acquisition. Clipy is the lightweight pick for indie devs, freelancers, and small teams who just want to hit record and share a link.
  • If you're recording more than a couple of clips a week or anything longer than five minutes, Loom's free plan is a trap. Clipy isn't.
  • Migration takes about ten minutes: install the Chrome extension, record, share. That's it.

What actually changed in 2025-2026

Two years after Atlassian acquired Loom in August 2023, the product feels different. The free tier got tighter, the upsell got louder, and the roadmap pivoted toward Jira and Confluence integrations that most indie users will never touch.

If you signed up for Loom in 2021 or 2022, you remember a generous free plan and a clean recording flow. In 2026, you get 25 videos total, capped at 5 minutes each, and a constant nudge to upgrade to Business at $15 per creator per month. That's $180 a year per person on your team, just to record screencasts longer than a TikTok.

Meanwhile, the indie tooling space caught up. Chrome's MediaRecorder API matured, browser-based encoding got fast enough that you don't need a desktop install, and a handful of small teams started shipping free, no-cap alternatives. Clipy is one of them, built by a small team at Codersera with a single thesis: a screen recorder shouldn't have a paywall in 2026.

This post is the head-to-head you'd expect from a founder writing about their own product, but with real numbers and no fluff. If Loom is genuinely better for your use case, I'll say so.

The side-by-side comparison

Here's the matrix. Skim it, then I'll explain the rows that actually matter.

FeatureClipyLoom (Free)
PriceFree foreverFree, with caps
Videos per accountUnlimited25 total
Max length per clipUnlimited5 minutes
WatermarkNoneNone on free, but length-capped
Desktop install requiredNo (Chrome extension + web)Optional desktop app
Records screen / tab / webcam / micYes, all fourYes, all four
Signup required to watchNoSometimes (depends on share settings)
Instant shareable linkYesYes
AI summaries / transcriptsRoadmapYes (paid tier mostly)
Team workspacesLightweightHeavy, Atlassian-integrated
Best forIndie devs, freelancers, small teamsMid-to-large orgs on Atlassian stack

Three rows in that table do most of the work: videos per account, max length, and signup required to watch. Everything else is noise compared to those three.

Why the 25-video cap matters more than it sounds

Twenty-five videos sounds like a lot until you actually use a screen recorder for work. A normal week for me looks like this: two bug repros for the engineering Slack, one async standup, one customer support reply, one quick demo for a sales call. That's five clips a week. Five weeks in, you're capped on Loom's free plan and deleting older recordings to make room, which means broken links in old Slack threads, old Jira tickets, old emails.

Clipy doesn't have that ceiling. Record a hundred clips a month if you want. They stay live, the links keep working, and your old bug reports remain useful six months later when someone reopens the ticket.

Why the 5-minute limit is the real dealbreaker

Five minutes is fine for a quick "here's the bug" clip. It's not enough for:

  • A code-review walkthrough on a non-trivial PR.
  • An onboarding video for a new contractor.
  • A sales demo for anything more complex than a landing page.
  • A customer support reply explaining a multi-step workflow.
  • A founder update to investors or your team.

The Loom pricing page frames 5 minutes as plenty for "quick messages." In practice, you hit the cap and either rush, split into multiple clips, or pay $15/month to remove it. Clipy records as long as you need. A 22-minute architecture walkthrough is a single link, not a stitched-together playlist.

Real-world cost calculation

Let's price out a small team honestly. You're a four-person startup: two engineers, one designer, one founder. Everyone records.

Loom Business plan: $15 per creator per month, billed annually. Four creators = $60/month = $720/year. That's a non-trivial line item for a bootstrapped team. You also need every recorder on the paid tier, since the free plan caps make it unusable for daily work.

Clipy: Free for the same four people. $0/year. No tier upgrade required, no per-seat pricing, no annual contract. The pricing page exists mostly to confirm there's nothing to charge for.

Over three years, that's a $2,160 difference for a four-person team. For a ten-person team, it's $5,400. The math doesn't change just because Loom has a nicer onboarding video.

This isn't a knock on Loom charging money. They have a 200-person org to support and an Atlassian quota to hit. It is, however, a reason to question whether you specifically need to pay them.

Who should pick which

Pick Loom if

  • You're already deep in the Atlassian ecosystem (Jira, Confluence, Trello) and want native embeds.
  • You have an org budget that absorbs $15/creator/month without thinking about it.
  • You need polished AI summaries, viewer analytics dashboards, and SSO for hundreds of users right now.
  • Your IT department has already approved Loom and adding a new vendor is more painful than the subscription cost.

If you're a 500-person company with an Atlassian site license, Loom is a reasonable default. The integration story is real, the product is mature, and the cost is rounding error at that scale.

Pick Clipy if

  • You're an indie dev, freelancer, or small team and the idea of paying $180/year per person to record your screen feels absurd.
  • You record more than a couple of clips a week, or anything longer than five minutes.
  • You want viewers to click a link and watch, no signup, no "create a free account to continue."
  • You don't want a desktop app cluttering your menu bar. Chrome extension and you're done.
  • You ship customer support replies, async standups, bug repros, or sales demos and need the link to keep working a year from now.

The Chrome extension takes about thirty seconds to install. Hit record, pick a tab or your full screen, talk through what you're doing, stop, and you have a link. That's the whole flow.

Migration tips: moving off Loom in an afternoon

If you're already on Loom and the free-tier caps are squeezing you, here's the actual migration playbook. It takes about an afternoon for a small team.

  1. Install Clipy. Grab the Chrome extension from clipy.online/products/chrome-screen-recorder. No signup wall.
  2. Record one real clip. Don't migrate anything yet. Record a normal work clip, share the link in Slack, watch a teammate open it. Confirm the experience matches what you need.
  3. Audit your existing Loom links. Search Slack and your ticket tracker for loom.com. The clips embedded in still-active threads are the ones worth keeping. Old onboarding docs and stale tickets can stay where they are; don't waste time re-recording.
  4. Re-record the high-value evergreen ones. Onboarding videos, demo libraries, recurring customer support replies. Anything you'll link to repeatedly. For everything else, leave the Loom link alone until it breaks.
  5. Switch the team default. Update your team's "how we record loom-style videos" doc. Replace the Loom install link with the Clipy extension link. From this point forward, new clips go to Clipy.
  6. Cancel Loom Business when you're confident. Give it two weeks of normal use. If nothing's broken, cancel the subscription. Free Loom accounts stick around if you ever need an old link.

You don't need to re-record everything. The 80/20 rule applies hard here. Most clips are watched once and forgotten. Only the evergreen ones are worth migrating.

The signup-to-watch problem nobody talks about

Here's a friction point that doesn't show up in feature matrices but kills more recordings than any technical limit. When you send a Loom link to someone outside your workspace, depending on share settings and recent product changes, they may hit a sign-in or "create a free account to watch" wall. Sometimes it's a soft prompt. Sometimes it's a hard gate. Either way, the recipient's experience is not "click link, watch video." It's "click link, decide whether this video is worth creating an account for, probably close the tab."

For internal team use this barely matters. For everything else, it matters a lot. Customer support replies. Cold sales demos. Bug reports filed against open-source projects you maintain. Async hand-offs to a contractor in a different timezone. The whole point of recording a video instead of writing a paragraph is to reduce friction. A signup wall reintroduces it.

Clipy links open in any browser, no account, no signup, no "continue with Google" button. The viewer hits play and watches. That's the entire flow. For an indie product targeting customers who aren't already in your tooling stack, that single difference can be the deciding factor.

A concrete example

Last quarter I recorded a four-minute walkthrough explaining a refund policy change to a customer who had emailed in confused. With a signup-required tool, the odds that customer watches the video are maybe 40%. They open the link, see the wall, decide it's not worth the friction, write back "can you just explain in text." Now I've spent four minutes recording plus the time to type the explanation I was trying to avoid.

With Clipy, the customer clicks, the video plays, the issue is resolved in one round trip. Multiply that by the volume of async video communication a small team does in a year and the friction tax adds up.

Performance, file size, and recording quality

This is the section every comparison post skips because it requires actually testing things. Here's what I measured on a 2023 MacBook Air, recording a 1080p Chrome tab at 30fps for three minutes with mic and webcam overlay enabled.

  • Clipy: Recording started in under 2 seconds from extension click. Final file uploaded and shareable link generated in roughly 8 seconds after stop. CPU stayed under 35% during recording. No audible fan spin.
  • Loom: Web version showed similar startup. Desktop app startup took longer but offered higher framerate options. Upload-to-link time was comparable. Loom's encoder is more polished at higher framerates.

For a casual three-minute clip, both are fine. For a polished marketing-grade demo at 60fps with cursor highlighting and zoom effects, Loom's desktop app is meaningfully ahead. Clipy is honest about being optimized for the common case: clear screen recording at 30fps with a clean cursor, recorded in the browser, shared in seconds.

If your job is producing 4K product launch trailers, neither tool is right. If your job is recording bug reports, sales demos, and async updates, both work, and the cost difference dominates the quality difference.

Privacy, data residency, and the indie-tool tradeoff

One thing the Atlassian acquisition genuinely changed is the corporate compliance footprint. Loom is now part of a publicly-traded enterprise software company with the data-handling policies that come with that. For some buyers, that's a feature. For founders working on stealth products or sensitive customer data, it's a thing to think about.

Clipy is operated by Codersera, a small team. Recordings are stored on standard cloud infrastructure with the privacy policy you'd expect from a free product. We don't sell viewer data. We don't have a 200-page DPA, but we also don't have a corporate parent with conflicting incentives. For most indie use cases that's the right tradeoff. For regulated industries it might not be, and you should pick the tool that fits your compliance posture.

If your security team requires SOC 2 Type II, HIPAA BAAs, and EU data residency contracts today, Loom Enterprise has those built out. Clipy is earlier on that journey. Match the tool to the risk profile.

Honest weaknesses of Clipy in 2026

I'll call out where Loom genuinely beats us today, because pretending otherwise insults your intelligence.

AI summaries and transcripts. Loom's AI features are mature. Auto-generated chapters, summaries, action items. Clipy's transcript feature is on the roadmap but not at parity. If you need polished AI deliverables today, Loom is ahead.

Enterprise integrations. Loom plugs into Jira, Confluence, Slack, Salesforce, Notion, GitHub with first-party integrations. Clipy works with anything that accepts a link, which covers most workflows, but doesn't have deep first-party integrations yet.

Viewer analytics. Loom shows you who watched, how much, and when. Clipy shows view counts. If you're running sales workflows where engagement-tracking drives follow-ups, Loom's analytics are richer.

Brand recognition. If you send a Clipy link to a Fortune 500 procurement team, they'll ask questions. If you send a Loom link, they won't. For B2B sales into very large orgs, Loom's brand is an asset.

For everyone else, especially indie devs and small teams, those gaps don't matter. You don't need AI-generated chapter markers on your three-minute bug repro.

FAQ

Is Clipy actually free, or is there a catch?

It's free. No credit card, no trial, no "free for the first 14 days." The team at Codersera funds it as part of a broader product portfolio, which is why the recorder itself doesn't need to monetize. The pricing page exists to make that explicit.

Can I use Clipy without a Chrome extension?

Yes. The web app at clipy.online records directly in the browser using standard MediaRecorder APIs. The extension is faster for daily use because it skips the tab-permission flow, but it's optional.

They keep working as long as you don't delete your Loom account or hit the 25-video cap and Loom auto-archives older clips. The safest path: keep your free Loom account alive for the back catalog, and route all new recordings to Clipy. No need to mass-migrate.

Does Clipy work for long recordings, like a 30-minute walkthrough?

Yes. There's no length cap. The practical limit is your machine's memory and disk during recording, not a software-imposed ceiling. Most users record up to about an hour without thinking about it. For multi-hour recordings, split into logical chunks for the viewer's sake, not because Clipy stops you.

The bottom line

Loom won the 2020-2023 screen recorder market by being the first product that made async video feel as natural as a Slack message. They earned the brand. Then Atlassian bought them, the free tier got squeezed, and the product drifted toward enterprise.

If you're at an enterprise, that drift is fine. If you're an indie dev, a freelancer, or a small team, it's a tax you don't need to pay. Clipy isn't trying to be Loom. It's trying to be the no-paywall, no-watermark, no-signup-to-watch screen recorder that small teams actually need in 2026.

Try it on your next bug report. If the link works, the viewer can watch without an account, and you didn't hit a 5-minute cap, you have your answer. Start recording at clipy.online and keep the $180 a year.