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Async demos versus live calls
A recorded demo is not a worse version of a live one. It is a different tool. It survives the scheduling problem, it can be forwarded to the people who were not on the call and who usually make the decision, and it can be watched at double speed by someone who already knows the space.
The cost is that you cannot read the room and cannot answer a question mid-flow. That is worth designing around: keep it shorter than a live demo would be, anticipate the obvious objection out loud, and end with a clear next step rather than trailing off.
The most common use is not replacing the call at all — it is following up. A three-minute recording of the exact thing someone asked about is more useful than a recap email, and it gets forwarded internally in a way an email does not.
Camera on or camera off
Leave the camera on. A demo with a face attached to it is measurably easier to stay with than a disembodied voice over a screen, particularly for anyone deciding whether to trust the person as much as the product.
The camera sits as an overlay in the corner and can be hidden and shown mid-recording, so you can be on screen while you frame the problem and out of the way while you show something dense. If a demo is genuinely all interface, hiding the camera for that stretch is better than covering a corner of it.
What comes with the recording
Every recording produces a transcript, a summary, and a set of key moments alongside the video. For a demo that mostly means a viewer can find the part they care about without scrubbing, and you can reuse the transcript as the basis for a follow-up note.
Because this page declares the recording as a product demo up front, the summary and the suggested next step are shaped for a demo from the first pass instead of depending on a classifier reading it correctly after the fact.